Charisma is a journey into a charismatic and ravishing collection of exclusive south asian designer wear. An epitome for elegant, flamboyant, modern as well as traditional well finnessed outfits . An upscale Chic boutique ,carrying  one of a kind collections crafted with perfection and precision, is located in one of Chicago's most affluent suburbs. The studio serves as a platform for some of India and Pakistan's very well known and upcoming designers like Charu Parashar, Mandira Wirk, Giesha designs by Shalini and Paras, Preeti Jhawar, Nickie and Nina,  Karishma Sarna and many more. Ritu Boorgu is the fashion entrepreneur behind the project. Her dedication, devotion and relentless passion has been the back bone of Charisma for the past 8 yrs. Starting out with just some private shows and events, Charisma now caters to clients all over the US. The collections at Charisma  are very distinctive in styles and silhouettes you would  love to flaunt yourselves in. Highly vibrant colors and combinations, rich fabrics, detailed embroideries, plunging necklines , and high quality finishing are some  important aspects of the collections